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Value Propositions
for Partners
Solution engineering helps partners in two ways:
it enhances the value of their products
or services by making them more relevant to customer
business requirements and it reduces the cost
of creating customer-specific solutions through
the use of more generalized tools.
The following are specific
value propositions for partners to work with TrueBaseline
to solution engineer a cooperative application
component.
- Vendors today build products in a kind of
“atomic” way, one piece at a time.
Customers find it increasingly hard to integrate
these products into their own business, yet
technology companies often don’t address
this integration. They have to respond to competitive
pressure and market changes by enhancing their
own products, and their resources and skill
sets are focused on this task.
- The value of a product can often be enhanced
by adding flexible but peripheral tools, such
as the management of error notifications, the
routing of business messages, the validation
of user rights to access applications, and so
on. Often vendors assume specialized vendors
at a higher level will provide these tools,
but industry consolidation is making many of
these tool vendors into competitors.
- A generalized object-based approach to building
onto a basic product gives a partner a very
easy way to customize a product to each customer’s
needs without committing significant development
resources to supporting every deal and without
having a complex set of incompatible product
versions to support, one for each major customer.
- New products have to integrate into existing
practices. Object-based tools can accomplish
that integration easily by creating objects
that “contain” current applications
and resources and policies for managing how
the two relate to each other. By managing the
objects, you manage the applications and resources.
For the networking space, solution
engineering can provide some even more specific
benefits.
- Route selection can be enhanced based on true
business metrics, such as wholesale cost, route
ROI, business opportunity route cost, and any
combination of these and traditional technical
metrics.
- Service management, operations management,
fault correlation, problem management and escalation,
multi-vendor management, and multi-vendor provisioning
can all be combined in a single product framework.
- Resource assurance and application assurance
monitoring can be applied to network equipment
but also to the servers and systems that create
additional service features. This is of key
importance in an age where more services are
being created through the integration of IP
networks and hosted service features.
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