The strategies that are already emerging to support this transition are described popularly as Web 2.0 and Telco 2.0. TrueBaseline believes that the common goal of service revenue must be achieved through a strategy that integrates the Web and Telco perspectives rather than separates them.

Services 2.0 is a unique solution that will enable global stakeholders in both the network and services/Web sectors to leverage the undisputed advantages of the Internet, triple/quad play and convergence, and to create new service opportunities at Internet speed.

TrueBaseline is now creating the first comprehensive software solution to truly integrate Telco 2.0 and Web 2.0.

Services 2.0: An engine for profit

Survival in any market all comes down to revenue. TrueBaseline’s Services 2.0 solution is a software framework enabling both Telco and Web stakeholders to innovate on services that are:

Based upon platform-independent architecture, Services 2.0 both envelops, and federates into, Telco 2.0, Web 2.0 and numerous management structures.

An ecosystem designed to empower all

Our Services 2.0 product set doesn’t build walls – it knocks them down. It doesn’t depend on restrictive customer ownership; it embraces flexible customer sponsorship. And it unlocks value, linking services to even the fastest of the emerging market trends. Rich new applications and services that can only deliver value by leveraging the resources of both Telco and Web include:

Crucially, Services 2.0 is also the only solution to address the fact that both Telco 2.0 and Web 2.0 stakeholders still require vital operations support functions – from order management to customer care, billing and resource control. Again our unique toolkit enables a seamless integration of all stakeholders, whether Web or Telco-centric.