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Emerging
Demands: TrueBaseline Solutions
In next-generation carrier networks, carriers
are converging on a single infrastructure that
can meet these emerging demands by users and more
flexibly provision all services on a single technology.
IP has emerged as that technology focal point.
Carriers are migrating legacy services—voice,
wireless, and multimedia—to new, robust
IP backbones driven by powerful signaling and
interworking technologies such as MPLS, IMS, FMC,
and so on. Simultaneously, they are endeavoring
to move these evolving networks to more profitable
business models, which can justify the massive
expenditures in new infrastructure. Evolving efforts
by consortiums such as IPsphere, IETF, ITU-NGN,
and TISPAN are defining new structuring/control
layers that will manage this convergence and collaboration.
In Enterprise networks, this
new layer is being driven by the migration to
web-based software services or SOA networks. The
impact of SOA on these networks changes everything—the
way applications are constructed and implemented,
the way IT infrastructures and networks are constructed
and managed, and the way business is done. While
this new model adds unprecedented agility and
responsiveness to customer needs, it annuls every
management, compliance, and governance model to
date, leaving users scrambling for ways to bring
disparate platforms, tools, and infrastructures
together in a cohesive manner, much less meet
increasing demands for compliance.
The result is massive, chaotic
change.
It’s change at a time
in which users and vendors have survived the technology
bubble burst by focusing—picking their spots
in the market carefully and developing products,
services, and customers with care.
Those days are gone. Industry
indicators are moving up, and large buyers are
changing from a heads-down, tactical approach
to their technology needs to a far-sighted and
strategic view. Sales engagements and product
lines must reflect this new buyer mindset. The
breadth of buyer goals is increasing as the planning
horizon expands, but most companies simply cannot
address this kind of moving target with their
own development. They need to focus on their core
value, and so they need a partner who can integrate
that core value most effectively into the business
needs of their customers.
TrueBaseline intends to be that
partner to vendors of high-value platforms in
the Enterprise and Service Provider space.
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