Emerging Demands:
TrueBaseline Solutions
In next-generation carrier networks, carriers are converging
on a single infrastructure that can meet these emerging
demands by users and more flexibly provision all services
on a single technology. IP has emerged as that technology
focal point. Carriers are migrating legacy services—voice,
wireless, and multimedia—to new, robust IP backbones
driven by powerful signaling and interworking technologies
such as MPLS, IMS, FMC, and so on. Simultaneously, they
are endeavoring to move these evolving networks to more
profitable business models, which can justify the massive
expenditures in new infrastructure. Evolving efforts by
consortiums such as IPsphere, IETF, ITU-NGN, and TISPAN
are defining new structuring/control layers that will manage
this convergence and collaboration.
In Enterprise networks, this new layer
is being driven by the migration to web-based software services
or SOA networks. The impact of SOA on these networks changes
everything—the way applications are constructed and
implemented, the way IT infrastructures and networks are
constructed and managed, and the way business is done. While
this new model adds unprecedented agility and responsiveness
to customer needs, it annuls every management, compliance,
and governance model to date, leaving users scrambling for
ways to bring disparate platforms, tools, and infrastructures
together in a cohesive manner, much less meet increasing
demands for compliance.
The result is massive, chaotic change.
It’s change at a time in which users
and vendors have survived the technology bubble burst by
focusing—picking their spots in the market carefully
and developing products, services, and customers with care.
Those days are gone. Industry indicators
are moving up, and large buyers are changing from a heads-down,
tactical approach to their technology needs to a far-sighted
and strategic view. Sales engagements and product lines
must reflect this new buyer mindset. The breadth of buyer
goals is increasing as the planning horizon expands, but
most companies simply cannot address this kind of moving
target with their own development. They need to focus on
their core value, and so they need a partner who can integrate
that core value most effectively into the business needs
of their customers.
TrueBaseline intends to be that partner
to vendors of high-value platforms in the Enterprise and
Service Provider space. |
TrueBaseline to solution
engineer a cooperative application component.
- Vendors today build products in a kind of “atomic”
way, one piece at a time. Customers find it increasingly
hard to integrate these products into their own business,
yet technology companies often don’t address this
integration. They have to respond to competitive pressure
and market changes by enhancing their own products, and
their resources and skill sets are focused on this task.
- The value of a product can often be enhanced by adding
flexible but peripheral tools, such as the management
of error notifications, the routing of business messages,
the validation of user rights to access applications,
and so on. Often vendors assume specialized vendors at
a higher level will provide these tools, but industry
consolidation is making many of these tool vendors into
competitors.
- A generalized object-based approach to building onto
a basic product gives a partner a very easy way to customize
a product to each customer’s needs without committing
significant development resources to supporting every
deal and without having a complex set of incompatible
product versions to support, one for each major customer.
- New products have to integrate into existing practices.
Object-based tools can accomplish that integration easily
by creating objects that “contain” current
applications and resources and policies for managing how
the two relate to each other. By managing the objects,
you manage the applications and resources.
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Stan KramerStan Kramer,
76, died Sunday, Dec. 30, 2001 at St. Joseph Hospital in Bellingham.
www.sanjuanislander.com/records/obits/stan_kramer.shtml
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