TRUEBASELINE APPOINTS PRESIDENT AND CHIEF TECHNOLOGY OFFICER
(PITTSBURGH, PA July 09, 2007)

TrueBaseline Corporation – a leader in service management tools empowering Telco 2.0 and Web 2.0 applications – announced the appointment of Kevin Dillon, as President and Chief Technology Officer. In this role Kevin has responsibility for TrueBaseline’s technology strategy, sales & marketing, and business development activities. Kevin has a distinguished, 20 year, high technology, career in both Silicon Valley and Australia. He joins TrueBaseline after 6 ½ years at Juniper Networks, Sunnyvale, CA. Kevin most recently served as Juniper’s Vice President – CTO Group. Kevin has also chaired the IPsphere Forum (www.ipsphereforum.org) since its inception in June 2005. The IPsphere Forum (IPSF) is a nonprofit international association of industry leaders. The IPSF is focused on developing a universal operational framework for the assembly and delivery of services on converged infrastructures, enabling service providers to unleash the business and societal benefits of IP convergence. Kevin will also oversee the establishment of TrueBaseline operations in Melbourne, Australia; diversifying and extending the global market engagement capabilities of the company. “TrueBaseline is focused on the first order opportunities and challenges the online industry is encountering right now. Multi-stakeholder, multi-technology services brought about by dynamic, flexible assembly of diverse competencies are the foundation of Telco 2.0 and Web 2.0 applications” stated Kevin Dillon. “TrueBaseline is at the vanguard of this critical domain. I am very excited to contribute to the company’s development, and am committed to ensuring its ongoing innovation.”